2025: In Press

Published: 2025-06-13

Articles

Investigating the Relationship Between Innovation Capacity, Dynamic Capabilities, and Export Commitment with Export Performance

Mohammad Pourahetsham *

, Armin Rajabi moghaddam

, Mohammad Mahdi Foroughi

32-46
- PDF
Business Analysis of Virtual Community-Based Communication Structures and Customer Behavioral Perception on Purchasing Propensity, Behavioral Commitment, and Intention to Participate Considering the Mediating Role of Sustainable Customer Relationship

Mohammadreza Mashayekh

, Naser Shambayati *

, Seyyed Masoumeh Ghamkhari

1-18
- PDF
The Impact of Gamification Marketing Activities on User Behavior: A Case Study of Duolingo Social Network Users

Ellahe Shahabi *

, Alireza Hossein Pour

, Saeed Dehyadegari

1-15
- PDF
Analysis of Drivers and Barriers to Implementing Human Resource Diversity Models in Iranian Universities

Mehdi Ahmadi Ghomshani *

, Asghar Ghadamzan Jalali

, Mohammad Ghafouri Jalise

1-13
- PDF
Investigating the Impact of Corporate Social Responsibility on Employee Commitment: The Mediating Role of Intrinsic Motivation and Organizational Trust (A Case Study of Hospitals in Tabriz)

Mahdi Foroughi

, Seyed Samad Hoseini *

1-16
- PDF
Factors Affecting the Efficiency of Corporate Investment and Its Measurement

Seyyed Hamidreza Mohtashmian

, Hassan Ghodrati *

, Meysam Arabzadeh

, Hossein Jabbari

1-18
- PDF
Structural Model Fitting of Commercial Advertising on Celebrity Social Media Accounts and Its Impact on Users’ Purchase Motivation: A Case Study in the Apparel Industry

Mugheeth Saad Alwan Al-Khafaji

, Siamak Korang Beheshti *

, Haider Falah Zaeid Almashkheel

, Mojtaba Aghajani

1-20
- PDF
Designing a Hybrid Model Based on Data Envelopment Analysis and Multi-Criteria Customer Satisfaction Analysis for Evaluating Production Lines (Case Study: Kaveh Glass Industrial Group)

Maria Aliyari

, Mahmoud Modiri *

, Kaveh Khalili-Damghani

, Kiamars Fathi Hafshejani

1-24
- PDF
Analyzing the Moderating Role of Liquidity in the Relationship Between Financial Leverage, Firm Size, and Profitability

Mohsen Hashemi-Gohar *

, Sareh Mohebali

, Masoud Bazrafkan

1-17
- PDF
Effective Strategies for Promoting Media Consumers to Participants on the Facebook Page of the Iraqi Shiite Endowments Administration

Ammar Adnan Challoob Al-Muttairi

, Ali Rashidpoor *

, Marwa Abdulalah Abbas Al-Tahhan

, Saeed Mir

1-18
- PDF
An Integrated Marketing Communications Model to Encourage Consumers Toward Online and Offline Purchases of Iranian Products

Elaheh Tahmoorsi

, Esmaeil Hasanpour Ghoroghchi *

, Vahid Makizadeh

1-18
- PDF
Providing a Framework for Competitive Strategies Based on the Co-Creation Approach in Iran’s Petro-Refining Industry

Mohammad Heidari Behbahani

, Abolfazl Kazazi *

, Maghsoud Amiri

, Soroush Baradaran

1-17
- PDF
The Moderating Role of Financial Statement Comparability in the Relationship Between Corporate Social Responsibility and the Performance of Companies Listed on the Iraqi Stock Exchange

Thaer Najm Kadhim Gharbawee

, Saeid Aliahmadi *

, Haider Alwan Kadhom AlShameari

, Afsaneh Soroushyar

1-17
- PDF